Collecting makeup can be an investment or a source of pleasure. Girls are always attached to makeup, they love to buy beauty products even if they have to exceed their credit card limit to buy it. If we have a look in one cupboard and drawers we could see how much makeup we have stocked up, and we have kept it for so long. The truth is many brands don’t mention expiry date on the product and we keep using it for so long, but we are unaware that after a certain time makeup becomes potentially dangerous, and we keep putting it on our face. Wondering where to start from? Keep browsing!

1. Why to throw makeup?

We believe makeup expiration dates don’t lie but many of us don’t check them. Most products have a definitive shelf life. Using any expired products has negative side effects and it is considered bad so its time to toss it!

  • Texture of makeup changes:

After it is exposed to air It is difficult to apply, it has broken texture or has disappointing coverage and blendability.

  • Natural Beauty Products- Shorter shelf lives:

Natural beauty products have shorter shelf life than conventional ones, because they are harmful to chemical preservations.

  • Exposure to different temperatures:

Exposure to different temperatures can affect the quality and purity of makeup products. Don’t keep your products in cold or don’t leave them in your car on a hot day. Which will make you guilty.

  • Contaminated Makeup:

When makeup comes in contact with people bodies it become bacterial.

– Signs it’s time to clear up:
  • Lipstick smells like chemicals:

Lipsticks usually have long life but wrong usage of if not taken care of its life span is reduced. The moment your lipstick starts smelling like chemical throw it out.

An average life span of lipstick is 2 years.

  • Mascaras Scent changes:

Mascara has a fixed lifespan – three months. This is due. If you need proof smell your mascara after three months period. It will smell less fresh and more like alcohol.

Average shelf life is 2-3 months.

  • Face powders and Blush becomes flaky:

Usually face powder and blush last long but if become flaky and smell or develop a greenish film over the top then it means they are ready for the bin.

Average shelf life is 2 years.

  • Liquid Eyeliner dries:

When your liner dries and becomes lumpy then means it’s to expire so say bye! bye!

Average shelf life: 6 months to 1 year.

  • Liquid foundation or concealer changes color:

Foundation or concealers last long but when they start changing colour and turn dark orange and brown then throw it away.

– Average shelf life of other products:
2-3 Months:
  • Face peels and masks.
  • Acne pads.
6 Months to 1 year:
  • Serum
  • Facewash
1 to 1.5 years
  • Lipgloss
  • Face creams
  • Sun Screen
  • Eyeshades
2 years:
  • Scrubs
3 years:
  • Shampoo
  • Conditioner
  • Perfume

-Fatima Ali

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